building the doc web
I want to explore some ideas for how Leaflet could cultivate the doc web, riffing on two great "doc web" posts!
Jay's The Doc Web
First off I kind of love that this riffs on Elan's post (see below) + even uses the same title as homage:)
Also spotted: Tom + Toby's "Quotebacks" for transclusions!
That post was more manifesto; this one's more a deep dive based on Jay's personal experience with creative DIY internet publishing.
From podcast turned samizdat PDF zine, to blog collection turned Google Doc as book (worldrunning.guide)…
One salient theme: projects evolving between mediums / homes. Low-stakes experimentation; incremental structuring of creative output into more or less legible and containerized forms…love that he "accidentally wrote a book" :)
Really into the idea of "living documents", too — things that are published, but not in static final form, easy to edit + rework + make new versions…with slow intentional growth, no deadline, and a feeling of fluidity and ongoing possibility.
Also interested in this certain semi-public flavor of collaboration he describes, where people can witness the writer at work…example of collab "book sprints" (now less common), and similar energy e.g. in FigJam…could we build great co-presence and bring this back?!
Cool part about the unreliability of social media yielding interesting unintended social results e.g. people discovering updates to the worlding book with no announcement, just based on gdocs homepage "most recently modified" sorting…a "soft notification", subtle nudge for anyone who's viewed the doc! — into the term "Out of Feed" publishing; business tools used for social ends :)
And finally, docs as "play spaces", creative experimentation, blurring lines, elements of creative practice (some great examples here!)
"Share your drafts, your half-formed ideas, your work-in-progress. Open up your creative process to others, and see what emerges from this form?"
See also "DocLetter" idea below!
a few example docs mentioned:
World Running (Jay's doc)
"A Vision for a DocLetter"
One of the aspects I love most about The Doc Web is when these spaces feel active and alive. In 2025, I’m envisioning the launch of a collective, shared publishing project on Google Docs—a sort of DocLetter that blurs the lines between a newsletter, a webzine, and a living document at a memorable URL.
Here’s the idea: Once a month. A group of authors and contributors come together for a live writing session, jamming in Google Docs. Maybe we stream the Zoom call on Twitch, allowing viewers to watch the new issue evolve in real-time – perhaps even contributing comments and suggestions in the document.
"A Vision for a DocLetter"
One of the aspects I love most about The Doc Web is when these spaces feel active and alive. In 2025, I’m envisioning the launch of a collective, shared publishing project on Google Docs—a sort of DocLetter that blurs the lines between a newsletter, a webzine, and a living document at a memorable URL.
Here’s the idea: Once a month. A group of authors and contributors come together for a live writing session, jamming in Google Docs. Maybe we stream the Zoom call on Twitch, allowing viewers to watch the new issue evolve in real-time – perhaps even contributing comments and suggestions in the document.
This would transform the act of writing and publishing into a performance—a shared experience that blends the roles of creator and audience. As well as making the production of each webzine fun.
I don’t yet know what this DocLetter would be about or who would be involved, but I think it’s a cool idea. A dedicated Doc Web outfit that pushes the boundaries of what digital publishing can be. Seems like something Metalabel would be into?
If this idea is something that resonates and you’re interested in being part of this experiment, I’d love to hear from you.
(NB: I emailed him about this and Leaflet and the DocLetter idea!)
Elan's The Doc Web (also orig and gdoc)
this one's also amazing, great axioms…should read/share again!
public docs ~= "web pages, but only barely — difficult to find, not optimized for shareability, lacking prestige"…but form a web!
The Doc Web - axioms in full
Axiom 1: The doc you are now reading was once vacant
The Doc Web - axioms in full
Axiom 1: The doc you are now reading was once vacant
This is true, in a sense, of anything that is published. There is always an empty page, a 0kb file, a blank tape. But a doc is also different, because if writing is a terrain and publishing is a steep cliff, then here the cliffs are ever-present and imminent, almost infinitely easy to fall off of. The share button is always there, trivial to press, a forceful tide pulling the intimate into the public.
Axiom 2: The fact that you are reading this doc is impossible
The doc you are reading was inspired in no small part by a copy of a small-run perfect-bound softcover book, Imperfect Archiving, Archiving as Practice: For the Love of Softness by Be Oakley, that I picked up while browsing Yu & Me Books in Lower Manhattan. It was impossible that I found myself in that bookstore in a city in which I do not live, impossible that I would spot the book on a shelf amid a haystack of others, impossible that its minuscule spine would catch my eye, impossible that I would remember to pluck it from my own bookshelf instead of one of the many other unread books next to it, impossible that I read it surreptitiously in the back of a synagogue during the Jewish Day of Atonement, impossible that my brain lingered on the subject of Google Docs months later while I walked my dog long enough to pull the book out of the library of my memory and string it together with my thoughts, to say nothing of the impossibility of the book itself, or the internet, the cloud, distributed server farms, trillion-dollar companies, and the impossibility of an audience.
Axiom 3: To publish is the default position of being human
French philosopher Jacques Derrida has said that even the primordial question of philosophy, "What is being?" is a question, and therefore presupposes an Other that you are asking the question to. Not only is every thought that we have like a voice echoing through a cavernous room, desperate to find someone to hear it, but our very being is contingent on that finding.
Axiom 4: If you build a tool with the ability to publish, so help them god, people will publish
They will publish often, zealously, and without regard for the intended purpose of the tool. Yelp reviews will be co-opted to publish blog posts; Venmo payments will be co-opted to publish poems; spreadsheets will be co-opted to publish personal websites; maps will be co-opted to publish magazines. The arc of specialized publishing bends towards generalized publishing.
Axiom 5: A doc is a distinct, shareable object
A doc teaches you how to get into competitive Pokemon. A doc helps you determine whether you are lesbian. A doc exhaustively screenshots and analyzes food in the 2019 TV series Ming Dynasty. A doc walks you through the steps to rip a CD. A doc is a list of galleries representing only white artists. A doc is a room you need to escape. A doc is a recipe book shared between friends. A doc is a log of dose trips. A doc is the salaries of TV writers. A doc tracks the points awarded on every season of Drag Race. A doc chronicles the activities of an internet account called "Dad." A doc indexes the lore of Starset albums. A doc is a syllabus for decentering whiteness in design history. A doc asks what we should do before January. A doc is a love letter to a friendship. A doc is a toolkit for getting through the pandemic. A doc is a map. A doc is a playlist of experimental films and videos. A doc offers ideas for how to teach ceramics making virtually. A doc sends masks to prisons. A doc is email correspondences between My Little Pony characters. A doc is a place to put texts you want to send to your ex. A doc is a list of things to do after prom. A doc is a poetry mixtape.
Axiom 6: The cheaper and easier a publishing tool is to use, the more ripe it is for challenging power hierarchies
A tool that requires more technical literacy, time, or money becomes inherently inaccessible to many with less power, and its form will appropriately and intentionally project class, prestige, and rarity. For that reason, a feature-rich custom website designed and built by a web development agency can only have so much radical potential. A tool that is free, and whose interface is a common word processor immediately understandable by most creators and consumers, will often incorporate fringe ideas and language in a way that these websites do not.
Axiom 7: Some forms of publishing have softer edges than others
A platonic zine is that book made up of collaged scans, unedited handwriting that you print on printer paper at the apartment of the last person you still know with a printer. It's the book you fold tediously one by one, tie shut with a piece of string or a few staples, and hand out to your friends or sell for a few quarters at the local cafe. It's the book that will never make headlines, or a profit, or see the inside of a Barnes & Noble. It's that book, in the words of Oakley, "made without access to anything substantial to produce a work with substance," whose value "does not come from rarity but commonality."
Axiom 8: A doc is like a zine
The only thing that is special about a doc is that there is nothing special about a doc. Take its url:
Like a door to a home, or the cover of a book, this url tells a narrative about what you will find inside before it's even opened. Unmemorable, unexceptional, unoptimized. Anybody could have published this, it says. And indeed, anyone could have (in form, if not in content). And this is where its power lies. Because a tool that anyone can use (cheap, accessible, recognizable) is a tool that can be used by anyone. A doc is a website with soft edges.
docs start as a blank page…but pulled into the public
"to publish is the default position of being human"
if a tool allows publishing, people will publish…regardless of the intended purpose! — "The arc of specialized publishing bends towards generalized publishing"
"A doc is a distinct, shareable object" (see MANY examples!)
"The cheaper and easier a publishing tool is to use, the more ripe it is for challenging power hierarchies"
"Some forms of publishing have softer edges than others"
"A doc is like a zine"…the only thing that is special is that there is nothing special…unmemorable URLs, anyone could have made it…"a doc is a website with soft edges"
and ALSO…"A doc is not like a zine"…it shows no wear, always appears brand new, but bears marks of presence, and a "a permanent impermanence" b/c it can always be edited or deleted…also, while free, "a doc does require subservience to Google"; "Anything radical published on Google Docs is published in spite of Google Docs" — but…perhaps NOT ANYMORE :)
"To witness a doc’s soft edges, all you need to do is feel…the urge to write, the urge to share…feel the urgency, the attention, the fragility…
Ideas for cultivating the doc web (Leaflet + beyond!)
product experiments
interlinking docs
FOCUS ON THE WEB! THE LINKS & CONNECTIONS!
important to make this easy
could make docs feel like they have softer edges (blurred line between sub-pages + distinct docs)
social features
Bluesky integration for comments
maybe other things like sharing & feeds too
expressivity
ideas around queryable docs / doc as CMS
presence
doc as shared environment, collaborative surface or container, etc.
@-mentioning others directly within a doc
interactivity
tools for coordinating / events (WIP!)
other social building blocks…comments? reactions?
shareability
unique urls; custom domains
collaborative projects / events
DocLetter sounds like a great one
I wonder what other things we could host, like some of our past writing sessions / zine week
other tools / integrations
Bluesky (see above)
Leaflet as CMS, easy to use as custom website backend