Ecosystem Activity Uplift Program
What:The bones of the Mozilla Tech Speakers program, distilled for re-use.
Author: Dietrich Ayala (@burrito.space)
TL;DR: Support high-impact community activity by funding individuals on a per-event basis to do more/better of what they're already doing.
Challenge
Many in ecosystem doing rad stuff - talks, events, etc
Hiring a community manager / devrel supports only a tiny few, is expensive, and those roles don't scale (are classic burnout vectors)
A reason it's *fun* is b/c it's *not* the day job!
Program design
Member code of conduct, participation requirements, and conflict resolution runbook
Periodic (quarterly or whatever) cycles of cohort application -> evaluation -> training
Graduated members are reimbursed for approved events (travel, supplies, catering, etc)
Floor defined for ongoing membership (eg three events per quarter or dropped)
Ceiling defined for per-member budget allocation (pre-approval checks this)
Program roles
Dedicated program manager handling program budget, onboarding cycles, event evaluations, reimbursements, ongoing membership
Three member board for handling disputes, PM role evaluation, overall budget approvals
Outcomes
General outcome pattern is similar to community roles, but in dimensions and scale that would not have happened with only 1-2 ecosystem growth/support hires:
Constant presence at meetups, conferences, events
Diversity of perspectives, materials, use cases
Broad geographic representation
Materials artifacts in many languages and in the cultural context of the speaker (vs direct localization of a single perspective set of materials)
Program becomes a hiring pipeline for ecosystem companies
Program manager has a pool with which to replace themselves (repeat as needed), great for long term program stability/continuity
Risks/Challenges to plan/design for (we saw it all)
Program manager is overwhelmed
Members contributions are poor quality
Member behavior reflects poorly on the ecosystem
Member-to-member conflict
Members asking for funding to talk at small meetup halfway across world for no good reason etc etc
Notes
The minimum viable program is small cohort, curated membership, designed to give a bit more space/time to people already doing excellent things for the ecosystem. Could stop there.
For scale, you can do things like build cohort cohesion and amplify impact by offering the cohort trainings in public speaking, materials development, event management, etc. That opens the doors to broader participation at varying skill levels and areas of expertise.
This is not an exhaustive look at Moztechspeakers in its various stages, just Dietrich's notes from top of mind from the initial design, and his learnings from the first few cohorts before he handed off to others. Program was shuttered after running for ~5yrs IIRC.