Professor of Planetary Computing at the University of Cambridge @cst.cam.ac.uk, where I co-lead the @eeg.cl.cam.ac.uk and work on computing for global biodiversity and climate change with @conservation.cam.ac.uk. Homepage at anil.recoil.org
Thing is, the ACM will _never_ win on this front; the tech giants have advertising sewn up. They need to be spending the time brainstorming about actual winning strategies to save science.