Tag: Google ads
Google Ads for AI chats
Almost a year after predicting that AI monetization might resemble Google Ads, ChatGPT is rolling out ads with familiar mechanics like targeting, bidding, and paid placement alongside AI-generated answers.
‘Simplification’ or a Power Shift? Google’s Quiet Privacy Change in Analytics
A few weeks ago, Google sent an email to everyone with a linked Google Analytics and Google Ads account. The message sounded reassuring: “we are simplifying controls and streamlining the consent process.” But anyone who reads past the surface sees something fundamentally different: one of the most concrete privacy controls advertisers had is being removed. And the debate that followed — ignited by former Google Analytics Product Manager Krista Seiden — points to something larger than a routine technical update.
The AdTech Underbelly
Ever wonder why online advertising is so confusing, complicated, and privacy-threatening? A new book by an industry insider helps explain why—and how Google put its giant hand on the scale.