Tag: consent

6 posts

‘Simplification’ or a Power Shift? Google’s Quiet Privacy Change in Analytics

A few weeks ago, Google sent an email to everyone with a linked Google Analytics and Google Ads account. The message sounded reassuring: “we are simplifying controls and streamlining the consent process.” But anyone who reads past the surface sees something fundamentally different: one of the most concrete privacy controls advertisers had is being removed. And the debate that followed — ignited by former Google Analytics Product Manager Krista Seiden — points to something larger than a routine technical update.