Tag: content marketing
How to find relevant keywords to generate performing B2B content?
Initially issued on LinkedIn january 25th 2022.
How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing...
How to use video (strategically) for event marketing
Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
Why your video team needs Retrospectives (and how to run them)
To start, a quick disclaimer. Retrospectives are an Agile thing and while I've worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big...
The ultimate live streaming checklist
Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no...
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
Guarantee video marketing success with this pre-flight checklist
Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt...
The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video
Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com
How to make your YouTube videos interactive
An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it's designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just...
How to build a yearly video marketing budget
An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I'm going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location...
The guide to stress-free client revisions
An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren't sure when things will be delivered or if what they're looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who's supposed to give feedback or what revisions are within...
The Videostrategy Guide To Video Marketing KPIs
An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to "make a viral video." These days, video makers have a better understanding of what metrics...
How to build an analytics dashboard to measure your video’s success
An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it's also about measurement and optimization. Today I'm going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives...
Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017
This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from...
The Super Secret Filmcast: Value Add to the Client
From an appearance of DoP's Evan Bourcier's podcast: In this episode we talk about building strong client relationships, getting hired, managing projects, and many many other things.. See more episodes at the Super Secret Film Blog.
Podcast: The Drive 80 Show Season 1
https://www.youtube.com/watch?v=BA1vApcJOJA Show link: https://www.drive80.com/002-ian-servin/
You Can’t Reach Your Audience without Understanding Them First
An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,...
Producing Video for Social Media: An Interview with Ian Servin
Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual...