Tag: marketing
The most common questions about developer marketing, answered
PostHog's marketing lead answers the questions he gets asked most about developer marketing, covering channels, billboards, merch, community, and who to hire first.
I bribe customers to talk to me
Customers don't owe you their attention. Here's how a PostHog CSM earns it with short, weird Slack messages and free t-shirts, including the ones that flopped.
We spend $45,000 on doing more weird every month
"Do more weird" is an actual PostHog company value , and we have a discretionary $45k/mo budget that anyone can use to bring weird ideas to life. "Operationalizing weirdness" sounds like an oxymoron that some soul-sucking MBA came up with (hey), but…
Hype cycle, bad takes, API design, GraphQL + AI, and marketing
Schema workshop: the doctor is in
How to get hired to PostHog's marketing teams
What actually decides marketing hires at PostHog, after 350+ hours of interviews — and how to stand out in a competitive market.
Reading Old Newspapers - 1906-12-19
Marketing sure has come a long way!
Pook-Emu Bee: Links For 06-23-26
It has been five days since the last edition of Pook-Emu Bee links. While I ordinarily publish links in the morning and it is now the evening, I submit some late links today to keep the backlog under control. [caption id="attachment_6072" align="aligncenter" width="811"] Today (June 23, 2026) was primary election day in New York City....
All social media metrics are bad
Picture this: your company's social media team excitedly informs you that stonks are up this month. You can see the screenshots. They're green. Holy smokes. We are killing it. Social media has been solved. There is a non-zero chance they are taking…
Collaboration sucks, but PMs and PMMs need each other
When I joined PostHog, most product teams had never worked with a product marketer. Marketing was something separate products got when someone had spare time for it. So, one of my first challenges was to figure out how to start working with teams who…
Use Your itch.io Devlogs, People!
An untapped avenue of finding hidden gems
The do's and don'ts of minimum viable product marketing
PostHog is a much bigger company than when I joined in 2021 as the first product marketer – but while we've more than 10xed since then, the product marketing team has only 4xed. Yet we still somehow ship more launches per marketer per month than…
How to grow your AEO function (without losing your mind)
I learned SEO the traditional way: by telling a client I knew how to do it, then immediately Googling “what is SEO.” I must have done something right, because not long after that I was hired to do it full-time. Seven years later, fate (and LinkedIn…
Why attacking your competitors online is dumb
Let's say a competitor copies your feature. They lift your positioning , write a misleading comparison post, or just take a cheap shot at you on X. And let's say you're 'right' – they actually did the thing, and it's actually annoying. Still don't…
AI Content in 2027: What's Coming and How to Prepare
The future of AI content creation is multimodal and fast-moving. Learn what shifts by 2027 and the exact steps to stay ahead of the curve.
The Ethics of AI Content: Transparency, Attribution, and Trust
Disclosing AI content use builds more trust than hiding it. Here's what the data shows, what the regulations require, and how to disclose in a way that's a competitive advantage.
Creating Social Media Content with AI: Platform by Platform
AI social media content creation isn't one-size-fits-all. Get platform-specific prompts, top tools, and real examples for Instagram, LinkedIn, X, and TikTok.
AI for Blog Writing: A Workflow That Actually Works
An AI blog writing workflow that actually works: research, outline, draft, then edit hard. Skip the editing and your content sounds robotic. Here's what to d...
How to Train AI on Your Writing Style
How to train AI on your writing style in 3 hours. Collect samples, build a style guide, encode it into a system prompt. Every AI session sounds like you from that point forward.
AI-Generated Content: Why Quality Beats Quantity Every Time
Publishing 2 quality AI posts beats 20 weak ones every time. Here's the data on why, and how to use AI strategically for content that actually performs.
Updating Your Website For Generative Engine Optimization
Learn how to optimize your website for generative search engines like ChatGPT, Claude, and Gemini to improve your search engine rankings.
The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
The Unfakeable Factor: Why College Athletes Are the Only Influencers Who'll Survive the AI Takeover
Deepfakes and bots are eroding digital trust. College athletes offer verifiable, irreplaceable authenticity that AI cannot copy.
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
Miss the old angular.io/resources? We brought it back!
With the move from the old angular.io website to the new site at angular.dev, not everything made the jump. One particular gem that's now missing: the official list of Angular resources.
Lights Out
Tom Bodett, the legendary cheap-motel pitchman, sues his primary client, Motel 6, for non-payment. What a sad way for a great ad campaign to end.
Dial-An-Advertiser
Considering the long history of phone books, particularly the Yellow Pages, where local businesses learned all the marketing tricks they eventually brought to the internet.
Who Really Wants Carbon Offsets?
Sometimes the best insights come from being wrong.
Who Really Wants Carbon Offsets?
Sometimes the best insights come from being wrong.
AndreiBot-3000
Aspiration secretly pioneered AI content testing in 2020 using GPT-2, with a system trained on approved marketing to expand A/B testing.
AndreiBot-3000
Aspiration secretly pioneered AI content testing in 2020 using GPT-2, with a system trained on approved marketing to expand A/B testing.
Corporate Casserole
Pondering Thanksgiving through an exceedingly corporate lens. Some of the holiday’s most important elements were brought to you by marketing and lobbying.
Shitposting Towards a Pizza Oven
Automated YouTube Shorts about pizza lead viewers to shouldibuyagozney.com with its one-word answer: \"yes.\" The algorithm grows daily.
Shitposting Towards a Pizza Oven
Automated YouTube Shorts about pizza lead viewers to shouldibuyagozney.com with its one-word answer: "yes." The algorithm grows daily.
Dunbar's number: focusing on your core supporters for network effect growth
Focus on building strong connections with a core group of 50 advocates to fuel sustainable, network-driven growth.
Dunbar's number: focusing on your core supporters for network effect growth
Focus on building strong connections with a core group of 50 advocates to fuel sustainable, network-driven growth.
How not to be boring
The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more important to build your MVP and validate it, or you…
The Art Of Annoyance
When it comes down to it, it’s best to think of advertising as a coordinated, decades-long campaign to annoy the heck out of you. And it works pretty well.
Under Pressure: Creating Impactful Short-Form Content in a Fast-Paced World
From Bohemian Rhapsody to sneezing pandas -- why short-form video wins and three strategies to capture attention in fifteen seconds.
Video 101: Your Guide to Mastering Video Production
A beginner-friendly walkthrough of the three stages of video production: pre-production, production, and post-production.
Shrimps is Bugs: Red Lobster ate itself to death
Red Lobster's bankruptcy and the importance of understanding your product's pricing and business model, especially for founders and indiehackers building Saas products.