Tag: marketing
Pook-Emu Bee: Links For 06-23-26
It has been five days since the last edition of Pook-Emu Bee links. While I ordinarily publish links in the morning and it is now the evening, I submit some late links today to keep the backlog under control. [caption id="attachment_6072" align="aligncenter" width="811"] Today (June 23, 2026) was primary election day in New York City....
Updating Your Website For Generative Engine Optimization
Learn how to optimize your website for generative search engines like ChatGPT, Claude, and Gemini to improve your search engine rankings.
The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
The Unfakeable Factor: Why College Athletes Are the Only Influencers Who'll Survive the AI Takeover
Deepfakes and bots are eroding digital trust. College athletes offer verifiable, irreplaceable authenticity that AI cannot copy.
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
Lights Out
Tom Bodett, the legendary cheap-motel pitchman, sues his primary client, Motel 6, for non-payment. What a sad way for a great ad campaign to end.
Dial-An-Advertiser
Considering the long history of phone books, particularly the Yellow Pages, where local businesses learned all the marketing tricks they eventually brought to the internet.
Who Really Wants Carbon Offsets?
Sometimes the best insights come from being wrong.
Who Really Wants Carbon Offsets?
Sometimes the best insights come from being wrong.
AndreiBot-3000
Aspiration secretly pioneered AI content testing in 2020 using GPT-2, with a system trained on approved marketing to expand A/B testing.
AndreiBot-3000
Aspiration secretly pioneered AI content testing in 2020 using GPT-2, with a system trained on approved marketing to expand A/B testing.
Corporate Casserole
Pondering Thanksgiving through an exceedingly corporate lens. Some of the holiday’s most important elements were brought to you by marketing and lobbying.
Shitposting Towards a Pizza Oven
Automated YouTube Shorts about pizza lead viewers to shouldibuyagozney.com with its one-word answer: \"yes.\" The algorithm grows daily.
Shitposting Towards a Pizza Oven
Automated YouTube Shorts about pizza lead viewers to shouldibuyagozney.com with its one-word answer: "yes." The algorithm grows daily.
Dunbar's number: focusing on your core supporters for network effect growth
Focus on building strong connections with a core group of 50 advocates to fuel sustainable, network-driven growth.
The Art Of Annoyance
When it comes down to it, it’s best to think of advertising as a coordinated, decades-long campaign to annoy the heck out of you. And it works pretty well.
Under Pressure: Creating Impactful Short-Form Content in a Fast-Paced World
From Bohemian Rhapsody to sneezing pandas -- why short-form video wins and three strategies to capture attention in fifteen seconds.
Video 101: Your Guide to Mastering Video Production
A beginner-friendly walkthrough of the three stages of video production: pre-production, production, and post-production.
Shrimps is Bugs: Red Lobster ate itself to death
Red Lobster's bankruptcy and the importance of understanding your product's pricing and business model, especially for founders and indiehackers building Saas products.
The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks
How food trucks master clear, instant communication and what trade show exhibitors can learn from their approach to messaging.
Give ’Em Less Data
What if the problems with the news ecosystem could be solved by shutting off the data pipeline to the advertisers? After all, they’ve spent the last 30 years aggressively exploiting it—and us.
You are far more influential than you think
You're already marketing yourself every moment. You just need to be aware of it and do it intentionally.
Case Study: Building Tornado's Growth Engine
At Tornado, I engineered growth systems that boosted customer count 390%, revenue 800%, and engagement 1,000% while reducing acquisition.
Case Study: Building Tornado's Growth Engine
At Tornado, I engineered growth systems that boosted customer count 390%, revenue 800%, and engagement 1,000% while reducing acquisition.
Hallmark Card Sharks
How an early embrace of national advertising put Hallmark in the pole position of holiday memories.
No Hiding These Logos
How Intel turned the PC industry into its collective co-op marketing partner through a strong sticker game, an idea Microsoft used to push Windows sales.
How do you choose the right CRM for your product?
You're building relationships with all of your customers, whether you know it or not. Setting up the right CRM for your product can help make those relationships stronger.
Cut-Up Culture
Pondering how coupons became the lingua franca of the grocery store, and why they might be important to the survival of the newspaper.
Hey, influencers: be careful with ChatGPT
Powerful AI tools like ChatGPT make it super easy to generate inaccurate and dangerous and inaccurate content. Relying heavily on AI to write can be messy.
The Cold Cocktail
How NyQuil, the over-the-counter cold medicine of choice for millions of sniffling people, innovated by combining a bunch of drugs together in a novel way.
This Old Scandal
Why Bob Vila, perhaps the most famous handyman in history, may have set the stage for a digital era in which stars aren’t afraid to cash in on their names.
Case Study: Elevating Aspiration's CRM Platform
At Aspiration, I transformed marketing through platform migration, advanced analytics, and personalized campaigns, boosting lead conversion.
Case Study: Elevating Aspiration's CRM Platform
At Aspiration, I transformed marketing through platform migration, advanced analytics, and personalized campaigns, boosting lead conversion.
Billboard Empire
The evolution of the billboard, an object that very much tends to keep pace with the times. Who doesn’t love outdoor advertising?