Tag: marketing and growth
How to find relevant keywords to generate performing B2B content?
Initially issued on LinkedIn january 25th 2022.
Things I think about at least once a week
A 'text playlist' of four things on Kai's mind: a Hugh MacLeod cartoon on marketing, the Law of Raspberry Jam, Billy Burg's Success Story, and BE AGGRESSIVE.
Bluesky is popping. You should be there, friend.
Bluesky has 2016 Twitter vibes — no algorithmic timeline, starter packs to build your social graph fast, and a custom domain as your handle. Here’s how to get started.
Use you-focused language to make your homepage stand out
Find every 'I' and 'we' on your homepage and replace them with 'you' — this one change makes your copy resonate immediately with the visitors who land on it.
How to make your homepage a more effective salesperson
Read your homepage out loud — it’s the fastest way to catch copy that sounds off, has edit errors, or no longer represents how you actually work.
Marissa Bracke Testimonial
Marissa Bracke made six months of business progress in under three months with Kai’s coaching — here’s her full testimonial on repositioning and relaunching.
Get more impact out of your client testimonials by turning them into mini-case studies
Turn a long client testimonial into a mini-case study by adding context about the problem, the results, and a call-to-action — then publish it as its own page.
Success story with Jakub Zajicek
Jakub Zajicek built a 6-figure podcast booking agency after a single Marketing Clarity Call — here's his full testimonial and 2022 update on where the agency is now.
How to use testimonials to change your business for the better
Updating your testimonials and social proof can meaningfully change your business — the Ultimate Testimonial Guide covers nine chapters on how to do it right.
“\”People don’t care about you, they only care about themselves.””
Visitors don’t come to your site to learn about your company — they only care about themselves. Switch to ‘you-focused’ messaging today and publish the change.
You-Focused Website Language
A before-and-after teardown of a real agency homepage — turning 'I' and 'we' focused copy into 'you' focused messaging that speaks directly to the visitor.
The Brain Audit Book Review & Recommendation
The Brain Audit by Sean D’Souza is Kai’s most-gifted book — it teaches why customers buy (and why they don’t) in a way that’s immediately useful for consultants.
How do you build a simple one-pager site for your business?
Carrd.co is the fastest way to get a clean, professional one-page site up for a new service offering, a market test, or a personal homepage — for free.
Today? You start building your email list
Email is the only audience you own — here’s a four-step plan to start your newsletter today with Buttondown, invite your first ten subscribers, and send your first issue.
Monetarysearch
Before committing to a target market, do a 'Monetarysearch' — confirm they spend money on consultants, because competition is a sign you're near a river of cash.
Becoming a "Consulting Niche Celebrity"
Become a consulting niche celebrity by building 'two pounds of marketing proof' — content, testimonials, podcast appearances, and articles that make you impossible to ignore.
Setting Up Business Next To A River of Money
Set your business up next to a river of money — a market where people are already spending freely — and a lesson from 27,000 first-time Burning Man attendees.
How do you get your name known as a freelancer?
To get your name known as a freelancer, pick one thing you want to be known for, then consistently show up in multiple channels talking about that thing.
Freebie Offerings and Educational Courses For Consultants
How to design a freebie offering and free educational email course that guides subscribers from awareness to a pitch for your initial consulting service.
Ask Kai: What should I do to promote a great article, product, or course?
To promote a great article, product, or course: define your goal, identify relevant authorities, build a relationship, make a small specific ask, and nurture long-term.
How do I get more traffic?
To get more traffic, identify target communities, understand what they link to, create a matching asset, then build relationships through outreach to earn high-quality links.
Authority Interviews
Interviewing experts in your niche builds authority, creates linkable content, attracts referral traffic, and opens doors to valuable industry relationships.