Tag: search engine optimization
Arrêtons de croire qu’un site est performant en SEO (ou pas) sur la base d’une simple recherche aléatoire.
Cette publication reprend les exemples d’une conférence effectuée en 2018.
Detecting Parasites
Our year-end award for best blog post goes to a niche website known for its air purifier reviews. But the post reached way beyond its traditional audience—and may have helped change the way Google operates.
Cache Clearing
Google appears to hide away an important feature from its search engine—an easily accessible cache of search results. (It’s still there, if you know where to look.)
The Backlink Economy
Businesses want to show up on the front page of a specific search term, and they’re willing to annoy you to get a backlink from you. Please never do this.
Extreme Googling
It’s easy to forget given its size, but Google fundamentally changed our relationship with information. Two decades later, we’re still feeling the effects.
No Thanks, Spammers
How search engine marketers are ruining what’s left of the open web through too aggressive automation. No, I won’t add your link to my old piece.