As a UX/product head and a creative director I've been thinking about this problem deeply and I think the problem is multi-fold and unfortunately, more cultural and design - which I think the dev community seems to chafe at... with all due respect. Everything I've seen about supper is perfect, but perfect apps go and die all the time - product and market adaptation is more about timing and positioning and requires enough people to move in lockstep to match that. Discoverability is the biggest issue from a ux perspective that we're facing as an ecosystem - and it's what is stopping large content creators from moving over and *staying* in the system. I've been speaking with creatives and content creators both in person (I recently had the chance to visit roughly 30 creative agencies in New York) and online, and there is a structural barrier for most professional creatives to leave places like Instagram - even I've faced it, to say,"You should add me on bluesky" is met why "I asked for your instagram" even applications for conventions, creative jobs, and events do not ask for personal websites. They ask for Instagrams. Twitter, tiktok, and Instagram and all of the silicon valley giants were not created in a day, it often took weeks. Tiktok had a faster ascent for example, only because its chinese predecessor - Douyin was already incredibly popular and users on the mainland were starting to bring it back over via youtube and shorts as well. Atprotocol devs seem to want to rush to the end, and secondarily, they think that the way the ecosystem will explode is by copying silicon valley giants - but that cannot work long term. Market pressures explicitly prevent it. Bluesky didn't get popular because of atprotocol, it got popular because Twitter was shitting itself super horrifically in many legal and UX ways and Bluesky was the closest replacement - and the bluesky staff seemingly can't understand that users really don't a give a fuck about anything to do with atprotocol because they just wanted twitter 2. While there are basic commonalities between social media and web experiences - a button is a button of course, new social experiences start first by creating *new types of users that haven't existed before, with newly trained behavior* and often after, creating cultural artifacts that go along with it deeply influenced by the UX of that experience. Tiktok produces a pidgin language of 4chan speak and AAVE for example and memes. Youtube creates new genres of content like speedpaints, video essays, machinimas. Snapchat creates stories. Tumblr creates seapunk. The fact that the atmosphere isn't able to produce any cultural artifacts (yet) is a dire sign for all of us because it means that creators aren't producing culture out of new experiences. This is what prevents getting the ecosystem to a billion users - because often devs are trying to just create "X on the atmosphere" and the incredibly harsh truth is that users will inevitably return to the big evil silicon valley version of the thing every time because that's where the people are doing the thing that they already wanna do. We must create new experiences to train new types of users and produce a new type of culture. To quote Audre Lorde - "The Master’s Tools Will Never Dismantle the Master’s House"