B. Prendergast's avatar

B. Prendergast

@renderg.host
🌀 Atmosphere lover, creator and opinion-haver
🌿 UX strategy and design for small and early stage startups
👉 Writes about design, science, tech, and the messy margins
🧶 Capitalism serves people, not vice versa
🌶️ Neurodiverse rudeboi

→ renderg.host
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Measuring Design

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We Can Just Do Things

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B

B. Prendergast

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The Atmosphere needs a front door

The Atmosphere needs a front door

The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.

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We Can Just Do Things
May 15, 2026
The value is in the difficulty

The value is in the difficulty

On building software, vibe coding, and what happens to market prices when the barriers fall

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May 14, 2026
Slow down to speed up

Slow down to speed up

Building a simple design system and website with Figma MCP and ClaudeCode

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Apr 6, 2026
The only universal skill is being able to roll with the changes.

The only universal skill is being able to roll with the changes.

Starting a design publication about AI, and figuring out how to keep this human in the loop

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Apr 6, 2026
Interaction Costs: The High Price of Low Usability

Interaction Costs: The High Price of Low Usability

How Balsamiq's recent redesign broke rapid wire-framing.

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Mar 18, 2026
I work, I think?

I work, I think?

How AI may quietly dismantle the feedback loop that turns inexperienced people into competent ones, and why my work matters to me.

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Mar 7, 2026
to repeat is to recollect

to repeat is to recollect

Dub sound has occurred

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Jan 29, 2026
Stop asking users what they want — and start watching what they do.

Stop asking users what they want — and start watching what they do.

People's opinions about themselves and the things they use rarely match real behaviour.

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Dec 4, 2025
A beginner's workflow for Lexicons development in AT protocol web apps

A beginner's workflow for Lexicons development in AT protocol web apps

An experimental approach to designing and implementing Lexicons with TypeScript + Next.js

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We Can Just Do Things
Nov 22, 2025

I just can't shake this feeling...

Why is all of this free? What's the plan here? Cui Bono?

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We Can Just Do Things
Nov 15, 2025

Why I started building Lanyards

What is it? Why should researchers care about it?

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Nov 15, 2025

I made 2 extensions for Semble: Add new Cards in Google Chrome, then recall them with Raycast

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Nov 12, 2025
Integrating your Atmosphere account content in your web projects

Integrating your Atmosphere account content in your web projects

A guide to using your 'everything account' on the AT protocol as your own personal CMS

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We Can Just Do Things
Nov 9, 2025

KGX3 can predict paradigm shifts long before the 'Impact Factor' and citations catch up.

A Day for Celebration at The Thomas Kuhn Foundation.

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Nov 3, 2025
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